Are you considering a strategic move into a European country or territory?

Thinking of creating a subsidiary or establishing a new company locally?

Would you like to develop business in new markets but don’t want to invest in a permanent sales force just yet?

Intra Consulting can help reduce the risk and effort in a cost-effective manner during your market entry. Growing and expanding markets can be a complex, costly and risky business in any economic climate as many companies have found.

Permanent recruitment and establishing a local branch or subsidiary with the associated fixed costs without knowing when the revenue will justify the investment may not always be the ideal strategy. Local presence is usually required to develop the market and the customer relationships.  However the costs, logistics, required local knowledge and cultural differences can make expansion into any foreign country quite a challenge.

Intra Consulting allows you the opportunity to limit the amount of dedicated resources (people, time and money) significantly as well as reducing the risks involved by taking the market development a step at a time. Here are some examples:

· “Test the waters” by conducting specific market research or a basic feasibility study

· Use our experienced sales staff (inside or field) to conduct:

· Initial lead generation

· Basic marketing

· Prospecting and business development

· Develop a practical go-to-market strategy

When you have decided the investment is justified by the market opportunity, we hand over the operations to your company – at any stage of the process. Likewise, if we find the market does not justify the investment we will also tell you making it far easier and quicker to decide to postpone the move until the time, the market or your offering is right.

Intra Consulting’s offering includes the following services:

· Market research (desk and/or field based):

· Customer needs & market analysis

· Competitor analysis

· Risk analysis

· Advisable routes to market

· Marketing:

· Advertising/promotion

· Lead generation

· Localization of your literature, website, contracts and other key documents

· Marketing communications

· Local website and Web marketing services

· Sales outsourcing:

· Cold calling campaigns

· Field sales / business development

· Channel management:

· Selection of most appropriate local partners and/or alliances

· Partner program development and implementation

· Recruitment & training:

· Recruitment of key personnel

· Training - NLP-based cold calling, consultative/solution selling, partner management

From a two-week high level feasibility study to a three-month or six-month market development or field sales campaign to determine market receptiveness for your solutions, we can assist you in your decision of how and when to expand your business.

We specialize in high value added products and services in the technology, manufacturing, services, telecom and other markets.